Strategy Director, Publicis Groupe – Belgium
Yves is a consumer psychologist with an MBA in Marketing Management, who started his career as an academic teacher and researcher before pursuing a career in advertising. With over 20 years of strategic experience under his belt, he has been part of the management of different Publicis agencies, most notably Saatchi and Leo Burnett in Belgium. He is currently working as strategy director for Publicis Groupe.
With a wealth of B2C, B2B and even B2G experiences, he puts his expertise in the service of numerous clients across an even wider array of business domains. As a true generalist and proponent of long term thinking, with solid business practices as a backbone, he has collected numerous Effie’s over the years (including a gold and a silver Euro Effie).
Frequent opinionated speaker and teacher at: Vlerick Business School, University of Ghent, European Committee of the Regions, Flemish Parliament, KHM, KULeven, and a number of other institutes and events.