Rishaad Sacoor

Senior Brand Strategy Manager, Kia Motors Europe – Germany

Rishaad’s path is a unique blend of tenures at large multinational corporations, and entrepreneurial (ad)ventures in the startup world – always anchored in Marketing and Brand Strategy, with particular experience in launching and scaling up new brands, products and teams, having played the part of being both the client, the agency and the consultant.

Those different perspectives, allied to a truly diverse personal background and extensive international travel, work and living experiences, have triggered creativity and disruptive point-of-views to emerge as the distinctive contribution that he brings to the organizations, ventures and partners who he works with.

Rishaad believes Marketing and Creativity have the potential to provoke positive change and impact when done right – and prefers to talk about People instead of Consumers, and Culture instead of Advertising.