Head of Brand and Marketing Communication, A1 Hrvatska – Croatia
Iva Ančić has more than 18 years of experience in marketing in international companies. Before joining A1 Hrvatska, she spent more than 16 years in the financial sector, mostly as a marketing director working on brand repositioning projects and campaigns, but also as a member of business transformation projects.
For the last two years, Iva has held the position of the head of brand and marketing communication at A1 Hrvatska; she has been responsible for developing brand and marketing strategies, and introducing integrated strategies covering multichannel communication planning and implementation across traditional, digital, and non-standard touchpoints. Moreover, Iva has been in charge of organizing the A1 Adria League, which is an e-sports league, as well as various sponsorships, events, planning, campaigning, and trade marketing.
Iva graduated from the Rochester Institute of Technology, earned a master’s in marketing from the Faculty of Economics and Business in Zagreb, and is currently enrolled in a PhD program.