CEO, Ogilvy Italy
Roberta, CEO of Ogilvy Italy since 2018. Previously, she gained extensive experience in some of the most important agencies in the WPP Group including Y&R (now VMLYR) and JWT (now WT).
She then chose to further explore the world of digital and branded content by giving her own contribution to the growth of Condè Nast (as senior Vice President) and in the role of General Manager for Vice Italia where she managed, in particular, projects that connected big brands to the world of editorial storytelling for millennials.
After 4 years in publishing, she returned to the world of leading communication agencies and joined Ogilvy where she has found fertile ground to express her skills and to foster her passion for communication and innovation.
Roberta believes that sharing, good relationships and a healthy and stimulating environment are the key to good productive work.
She has always focused on the human factor, a combination of talent and passion, to fuel the success of an agency.
Passionate about good food and good wine, she loves poetry which although easily forgotten, she says, leaves an indelible mark. She loves the countryside, animals and outdoor sports. She lives in Milan with her young family and a household of pets.
In Ogilvy she has found the place where she can best express her attitudes and her desire to continue growing, transforming, and overcoming important challenges.