Carmen Fernández de Alarcón

CEO of Havas Spain

Carmen has more than 25 years of experience in design, development and management of brand, marketing and communication strategies in national and international environments, and has worked for leading companies such as Procter & Gamble, JWT, BBDO Group and since 2002 at Havas Group, one of the world’s largest global communications groups, employing 20,000 people in more than 100 countries.

She has extensive international experience developing ad hoc customer acquisition strategies for each market, implementing best practices, and maximizing commercial vitality in more than 80 countries and over numerous sectors. She was one of the female business leaders selected in “Women to Watch” 2018 by PWC. In addition, she has made the list of the 100 Women Leaders in Spain in the Senior Management category (2019). Carmen is currently a Member of the Board of Advisors PRISA Group (leading business group for the creation and distribution of education, news and entertainment content in the Spanish and Portuguese-speaking markets).