Darja Zajc

Marketing & PR Director Pro Plus

Darja has been working in branding, marketing, and marketing communications for over 20 years, both in national and international environment. She started her career in the highly competitive automotive industry at Renault Nissan Slovenia, where she was responsible for marketing communications for the Renault and Dacia brands in the Adriatic region. 

After she joined Pro Plus, leading Slovenian multimedia company, which is part of international media enterprise CME. As Director of Marketing, she is leading brand management, PR, research as well as the promotion department, whose main objectives are the design and preparation of all TV and online promotional activities of the numerous brands of Pro Plus including the leading commercial TV channel POP TV.

In 2013, she was elected President of the 22nd Slovenian Advertising Festival by the Slovenian Media Association, under the auspices of the Slovenian Advertising Chamber. In 2016 she was member of Effie Slovenia jury and in 2018-2019, she was vice president of the Slovenian Media Association. 

She believes that without constant collaborative dialogue, open-minded teamwork and a clear pursuit of efficiency, there can be no progress and excellence.