Marketing Director- PepsiCo
Elena Stoyanova – Marketing Director PepsiCo Ukraine, who has been at the FMCG industry for more than 25 years. In current role she oversees innovations, brand management, communications and activation for PepsiCo brands-leaders for Beverages, Snacks and Juice categories.
Prior to this position, Elena held a range of leadership roles across PepsiCo marketing, strategy and commercialization teams over the past 15 years, including different regions: Ukraine, Central Asia and Caucasus. Before PepsiCo acquisition, Elena held marketing, insights, PR and sales roles at Sandora company, Ukrainian market leader in Juices with 50% market share.
PepsiCo Ukraine marketing team, leading by Elena, is one of the most active participant of Effie Ukraine from FMCG businesses. For the last 4 years, they won 13 awards, included Grand Prix and 3 times as Best Marketing team.
Elena lives in Kyiv, Ukraine with her husband, son and two daughters.