Guglielmo Pezzino

Guglielmo began his career as a copywriter in a very small Milanese agency.

It took 25 years and many campaigns done in Pirella Goettsche Lowe, BDDP, TBWA, McCann, Havas to understand the strategy was his real interest.

After a few years in Publicis, full of hard work and great satisfaction, he joins Armando Testa as Group’s Head of Strategy.

A challenge that stimulates him every day to harness in effective strategies the inexhaustible creative potential of the agency that made the history of many Italian brands in the world.