Guglielmo began his career as a copywriter in a very small Milanese agency.
It took 25 years and many campaigns done in Pirella Goettsche Lowe, BDDP, TBWA, McCann, Havas to understand the strategy was his real interest.
After a few years in Publicis, full of hard work and great satisfaction, he joins Armando Testa as Group’s Head of Strategy.
A challenge that stimulates him every day to harness in effective strategies the inexhaustible creative potential of the agency that made the history of many Italian brands in the world.
Guglielmo Pezzino
