Heidi Rathschau

Sr. Art Director, Concept and Campaign Development LEGO Agency

I am honoured to have been asked to be part of this year’s Effie Awards Europe. 

It will for sure be inspiring and a lot of fun. By sharing my childhood photo, I hope to be able to bring out a smile and remind all of us of the importance of keeping our inner child alive.

I have over 20 years of experience in design and advertising. Latest, I have been part of the LEGO© Agency. I lead and work on global 360° campaigns from a strategic perspective to concepts and campaign development both for the LEGO©  Brand and various sub-brands. 

I have a background as an art student but ended up in the advertising industry. However, I am still inspired by the art world with its provocations and cultural diversity.