Managing Director and Head of Analysis, BluePoint Research and Consulting
With more than 25-years’ experience in the area of marketing research. From long-term period of time a member in the Effie jury since 2009, author of more than 30 articles in the area of marketing, guest lecturer in national and Bulgarian economic university conferences.
“My big passion are the advertisements and the ad research, the way they could direct the exact messages, using them in the right way in order to attract the appropriate target groups. If one client knows the customers in details, it is possible to attract and to gain successfully their attention.