Strategist- TikTok
Ksenia Barton is an Effie Gold winning Creative Strategist with over 14 years of experience. She currently works at TikTok Creative labs, helping brands deliver best-in-class campaigns and achieve their marketing goals on the platform. Previously Ksenia spent more than 6 years with LEGO group, looking after their global brand communication strategy across owned, earned, shared and paid channels. She’s also lead from the agency side, working with Publicis Sapient and their clients including Coca Cola, Audi, Unilever, J&J, Hyundai, SABMiller and Mondelez.
