Laurent Cayet

Director, Integrated Marketing Communications, Europe- Colgate Palmolive Europe

Laurent is a Brand Experience, Digital and Marketing-Communications Transformation Architect, passionate about Brands, Creativity, Story-Telling and -Doing and Data-Driven Marketing. 

He has over 25 years of experience in Agencies and Clients in a diversity of categories, geographies, business practices and cultures, having lived/worked in Paris, Munich, New York, Barcelona, Singapore and Basel-Switzerland. 

At Colgate-Palmolive since 2018, he has profoundly transformed the approach to communication across the 3 categories, 8 brands and 24 markets, from a brand cultural relevance, brand experience & digital transformation and agency partners transformation perspective. 

He is responsible for the most awarded campaigns at Colgate-Palmolive, including a Cannes Silver Lion for Creative Strategy. 

He is a DE&I advocate, has initiated and implemented Colgate-Palmolive first DE&I Marketing Vision & Strategy, launched and lead Colgate-Palmolive LGBTQ+ ERG for Europe and AfricaEurasia and is a proud Gay husband and dad of two amazing children.