Marcin Samek

Chief Innovation Officer- McCann Poland

Chief Innovation Officer heading strategic department working for all agencies in McCann Poland group. More than 18 years long experience in creating marketing & communication strategies for such brands as Mastercard, KFC, IKEA, Starbucks, Coca-Cola, Wyborowa, Bank Pekao SA, Aldi, Książęce, Peugeot, 3M, Samsung and many more.

Before he joined McCann team, he had worked in HAVAS Worldgroup Warsaw, and Agencja Reklamowa S4.
Trainer and lecturer in „Szkola Strategii Marki SAR” (Brand Strategy School – Advertising Agencies Association) & MBS by Effie, juror in local Innovation Awards and Effie Awards (chairman of Jury Members’ group in 2019).He graduated in philosophy & social science.