Svitlana Shynkarenko

CEO- MullenLowe Adventa

I have over 25 years of experience in marketing, brand management and communication. I was lucky to start and build a marketing career at Coca-Cola, being responsible for the brand strategies and communication of major brands in Ukraine and Russia. As the head of marketing communications at Kyivstar, Ukraine’s leading mobile provider, my team and I contributed to the growth and leadership of one of the most loved brands in Ukraine.

During the past 16 years I have been leading the MullenLowe Adventa team in Ukraine. I have been a jury member of Effie Awards Ukraine since 2006. Our team won numerous awards for effectiveness in Long term campaigns/Food/Alcoholic Beverages/Non-Alcoholic beverages/Banking services/B2B and others. 

I am honored to be nominated to the Effie Europe 2022 jury representing MullenLowe Adventa and my country’s marketing and advertising community. Effie Awards in Ukraine has become the benchmark of marketing effectiveness that both marketers and agencies are aspiring too. I am looking forward to see lots of innovative and effective campaigns and have lots of discussions with the best experts and jury members.