Beata Szcześniak

General Manager Spark Foundry

Beata Szcześniak has almost 20 years of media and marketing experience in two leading advertising holdings: OMD and Publicis Groupe. She has been on the position of General Manager in Spark Foundry (Publicis Groupe) for 7 years.
She has almost 2 decades of media and marketing practice in cooperation with both local and international marketers from various categories such as: Blik, Żabka, Agata, Henkel, McDonalds, Heineken, Sandoz/Novartis, Oppo, VIVUS, GetinBank etc. 

Having received numerous industry awards in recognition of her capabilities and contributions, Beata was also a member of Effie’s Poland Jury, judging 4 times in various categories including Longterm and Launch/Relaunch.
Her teams at Spark Foundry were awarded for effective campaigns at Effie Awards in categories such as Launch/Relaunch, Beauty & Care, Product & Services, React & Defend, Longterm Marketing Excellence, Finance and won 2nd place on the podium in the ranking of most effective media agencies in 2021.
In 2022 Beata was nominated for the title of Ad Woman of the year.

Her great passion in addition to media are business-based innovations. This fascination led her to be the Strategic Advisor and Advocate in Publicis Groupe’s Next Tech Now initiative that helps to scale-up selected start-ups. 
She is also a banker by education, so clients can find her to be a rooted-in-numbers partner in conversation about their business. 

Spark Foundry run by Beata is an award-winning media agency: “Success of the Year 2021” by Press Magazine, “Winner of the Difficult Times” in 2021 and “Game changer” in 2022 by MMP Report.