Borys Tkachov

Head of Strategy and Research New Products Group

More than 20 years of experience in senior marketing and strategy positions with leading local and international companies in Ukraine. 

Received numerous Effie awards, including the Grand Prix as Director of Strategy at Euro RSCG Kiev (2004-2012).

Since 2012 joined marketing team of New Products Group and has been appointed as Marketing Director recently. The company has an extended portfolio of brands in beverages and snacks (market leader in energy and soft drinks market in Ukraine). Over the years, the brands’ campaigns have won the Effie awards, as well as got recognition at advertising festivals with Grand Prix, Gold, Silver and Bronze awards.

Effie Ukraine Jury member since 2013, Grand Jury member since 2018.