Dessislava Proeva

Sales Director at bTV Media Group

With over 20 years of experience in media and sales, Dessislava Proeva, Sales Director at bTV Media Group, is actively transforming trends in the media industry. Dessislava leads a team of talented professionals who empower brands to connect with great content and engaged audiences in an effective and visible way, beyond the conventional, right into the emotional world of millions of Bulgarians. 

She is responsible for the monetisation of a wide portfolio of TV and radio channels, digital platforms and strategic partnerships. Dessislava is devoted to fostering premium and innovative ad solutions and has continued focus in driving meaningful results for businesses of all sizes.