Jo Booth

Executive Director, Strategy Saatchi & Saatchi

Jo delivers rigorous brand and communication strategy across a range of channels and has a real passion for creativity. She has an avid interest in the performance of businesses, brands and how brands approach, engage and interact with consumers to deliver growth.

She has worked with some of the World’s top performing companies – P&G, Reckitt Benckiser, Unilever, Danone,  GSK & Sanofi leading global strategy for many a household name including Colgate, Coca Cola, Dove, McDonalds, Febreze, Vanish and Lenor; her work on Lenor took the brand out of decline and elevated the category into fine fragrances. 

Jo studied at London University and Warwick University and holds a BA and MA in English & History. In her spare time she is a Mentor for the Cherie Blair Foundation for Women championing youth entrepreneurship in developing markets. 

Prior to joining us Jo worked in London for Grey, Ogilvy, VCCP and BBH.