Karen Owen

Global Director Reserve CEO Ketel One & Zacapa Diageo

Karen has over 20 years of Brand building experience. She has worked across a diverse range of categories including Healthcare, Cosmetics, Fragrances, Hair Colour and Luxury Spirits. She is a marketing Leader for Diageo working across all Luxury Spirits in the Diageo portfolio. In addition, Karen also runs the Luxury JV partnerships of Ketel One & Zacapa as CEO & Chairman of the Board. Karen focuses on brand building fundamentals to create compelling brand narratives. Creating storytelling that consumers want to engage with and talk about.