Beata Kucejko-Pelka

Marketing Director (Marketing Poland, Ukraine & Baltics) LEGO Poland

Marketing Director LEGO for Poland, Ukraine and the Baltic markets, responsible for the brand strategy, marketing communication, media, digital and all activities in the field of trade marketing.

Previously, for nearly 12 years, associated with Mondelez – Kraft Foods, where she built the image and effective marketing activities for the most important brands, including Milka, Toblerone chocolate, Oreo biscuits, Prince Polo or Jacobs coffee.

For years she has been inspiring, creating and sharing the knowledge gained while working in an international environment. A precursor of marketing based on creating value for the consumer.

The originator or co-creator of many integrated local communication campaigns, ie. for LEGO and Milka brands distinguished in international as well local industry competitions, i.e. Cannes Lions, ONE Show, D&AD London, LIA, Effie Awards, Mixx Awards and others.