Founder & CEO- GAMS Platform
Riccardo Guggiola is an entrepreneur and media expert specialized in data driven advertising, programmatic and data management for marketing.
With an international background in adtech, startups and education he is the founder of GAMS Platform, an ed tech that validates digital marketing skills with gamification. Riccardo helps companies to approach human skills and technologies in cloud to manage big data and optimize the digital advertising and marketing flows. His clients vary from the broadcasting, banking, financial services, automotive, FMCG, large-retail and eCommerce sectors.
Author of the book “Programmatic Advertising per Marketing People“, Riccardo teaches digital media and programmatic advertising skills to professionals at any level of seniority, in collaboration with the most important associations of the internet advertising in Italy (UPA, IAB Italia).
He is lecturer in many events of the field and teaches Università Cattolica, Politecnico di Milano, 24Ore Business School and Università Bicocca.