Vasileios Kourakis

Media and ROI Director CPD LOREAL

Vasileios is Global Director for Marketing ROI and Media for L’OREAL’s Consumer Product Division since September 2017, based in their head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, as well as strategic beauty engagement touchpoints budget allocation across categories. 

Prior to the global role, Vasileios has been running Marketing Effectiveness for L’OREAL UK for the 4 years. He has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia). 

Vasileios has been a judge at Effie UK,  Global Effie, Euro Effie, and IPA Effectiveness and Warc Channel Integration awards. He has also co authored a number of winning papers for IPA. He is also a member of the Facebook Global Measurement council and Euro Effie Steering Committee. 

He is a graduate of Oxford University, University of London, and University of Crete. He has also been a scholar at The Marketing academy UK training, graduating in 2017.