Gergana Ivanova

Managing Partner- The Smarts Group

Gergana is managing partner and co-founder of The Smarts group – one of the largest groups of independent coummunication agencies in Bulgaria including The Smarts,, Paragraph 42 PR agency,, Shoot, and IQMedia

The group provides full scope of communication services to big international and local clients, amongst which are Unicredit Bulbank, IKEA, Billa, Nestle Bulgaria, Dimitar Majarov, Canon, Electrolux and numerous others. Gergana’s background is in account management and strategic planning where her greatest believe comes from: “Creative withouth strategy is art for artsake, while in communication business we need to help clients sell in an unique and repetitive way everyday”. Gergana has been a member of the jury of Effie Bulgaria for 4 times  and she also has experience as a jury member of Effie Europe awards in 2021.  

Gergana is a member of the board of directors of Bulgarian Public Relation Association, as well as a board member of one of the most influential business unions in Bulgaria – Council of Women in Business in Bulgaria.