Business Director Europe at Innocean Berlin
Alessia is the Business Director on the Kia Europe Business at Innocean Berlin where she is responsible for handling the creation and the development of pan-European campaigns.
With nearly 17 years of experience in advertising she started her career in a spin off consulting of Mercedes-Benz. Then she moved to the Leo Burnett Network where she strengthen her automotive know-how working from more than 12 years on Fiat Chrysler Automobiles (FCA) both on the HQ and local market side.
She was part of the international coordination team of Leo Burnett Turin being responsible for monitoring and tutoring the localisation campaigns in the markets. In Germany she acted as FCA Business Leader of the Frankfurt office being responsible for the localisation of the communication campaigns of Fiat, Fiat Professional, Jeep and Abarth.
Her professional experiences include also account handling for Philip Morris (Philip Morris Switzerland and Marlboro Racing), Goodyear, Giovanni Rana, Nestle (Maggi) and Ricola.