Laure Perramond

Global Commercial Communication Director at Michelin

Currently in charge of marketing communication for the Michelin brand worldwide, Laure spent 22 years in marketing director positions, responsible for the consumer experience strategy, the establishment of influence for the Michelin Group in Europe in 2012 and some other activities within the Michelin Group .

She followed an advertising communication cursus, with fast passages in agencies before taking a position of journalist for 8 years.