INSIGHTS
Communication design
This publication explores how creative communication can turn intention into action and shape how issues are understood. Through cases and industry perspectives, it shows how strong ideas can change behaviour and strengthen brands, while making complex issues easier to understand and act on. […]
The Creative Dividend
Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database. […]
Unboxing modern brand building in the creator era
For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space. […]
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Making Effectiveness Happen
There’s lots of talk around creating cultures of effectiveness, but what is in short supply is clear guidance on how to create them. Packed with applicable insights, tactics, and principles, the report is designed to help you make effectiveness happen within your teams. […]
The Creative Dividend
This report helps move advertising from a cost on the P&L, to an investment that pays back. The research introduces the Creativity Stack: five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising. […]
Effie Effectiveness Explained
Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
Hey Marketeers and Creatives, let AI do your dishes
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
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Navigating Nouveau Nihilism
This report provides guidance for brands adapting to shifting priorities, while showcasing successful examples from Effie-winning campaigns that have effectively struck a balance between immediate gratification and long-term stability. […]
Creative Connections
Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention. Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI. Insights from 2024 winners […]
