I’m currently Head of Consumer & Marketing Insights at H&M, where I lead the team responsible for understanding and measuring marketing and brand performance across investments, markets, and customer segments. My work focuses on connecting data and analytics with real business impact, ensuring that marketing efforts are both effective and measurable. Over the past eight […]
Larni Kollander is a brand and creative strategy leader with 15+ years of international experience shaping global identities that drive brand relevance. Based in Stockholm, she leads H&M’s global brand direction alongside the Chief Creative Officer, translating business ambition and cultural momentum into clear, impactful brand strategies. In recent years, she has led the evolution […]
