Monika Nikolova

A brand builder at heart, Monika brings a vast FMCG experience spanning global, regional, and local roles to the Effie Europe judging panel. At Heinz, she specializes in scaling strategic and cultural brand platforms across markets — turning locally resonant ideas into powerful, multi-market forces. Monika is a firm believer that great marketing starts with […]

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Karen Owen

Karen Owen is the Chief Growth Officer Europe & Pacific Developed Markets for KraftHeinz, home to the some of the most iconic brands in the world including Heinz, Kraft, HP Sauce and Amoy to name a few. Karen is a distinguished marketing professional with extensive experience in leading major global brands to new heights. A […]

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Kubra Kiicel

Kubra is the Heinz Brand Lead for Europe & Pacific Developed Markets with expertise in brand strategy and communication. She has led brand-building work across iconic global brands such as Heinz, Coca-Cola and Dove in multiple regions. She brings strong focus on strategic clarity, creative effectiveness, and long-term brand impact, driven by delivering the best […]

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Julie Veryser

Julie is the Senior Director of Brand Building at Kraft Heinz, responsible for driving brand strategy, media, and the internal creative agency at Kraft Heinz, The Kitchen. Julie’s leading the mission to ensure Heinz remains one of the world’s most loved and chosen brands. A seasoned marketing leader, Julie brings a unique focus on insight-driven […]

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