Rui Frias

Rui is an award-winning international marketing leader with over 13 years of experience in Global, Regional and Local roles across Foods, Beverages, Personal Care and Homecare at blue-chip FMCG companies including Mars, Kellogg’s, Unilever and P&G. Experience in Core & Masterbrand brand development, ATL and BTL comms development, launching a new brand, packaging and product innovation, shopper […]

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