Making sure the work works—everyone’s intent, Kieran’s responsibility. As Head of Effectiveness at Mother, he ensures that the intangible value of strategic and creative thinking is applied to generate tangible value for clients. Building the tools, habits and ways of thinking that teams use every day has embedded effectiveness into how Mother and its clients […]
Darren Hawkins Head of Effectiveness, Europe & UK – McCann Worldgroup Darren began his planning career with JWT working on Shell Europe, Warner Lambert and TNT International Express before founding his own digital agency, where he led the likes of Kellogg’s and Coco-Cola into the first digital revolution. Prior to joining McCann Darren’s career spanned […]
