2023 Best of Europe: Marketing Innovation Solutions 


Summary: With the help of T.R.A.I., Storia.ro changed the way people look for their dream home by inserting more informed criteria when buying or selling a property – upending the category convention. T.R.A.I. INDEX became a very efficient recruitment and engagement channel for STORIA.ro, helping the brand Win the Leadership of the real-estate category. By being radically different, T.R.A.I. moved the needle on all Storia significant KPIs that are hard to move in such a short interval. 

T.R.A.I. INDEX became an efficient recruitment channel helping Storia.ro win the real-estate category Leadership. 

Lead Agency(s): Publicis Romania 

Contributing Agency(s): Digitas Romania; Media Investment Romania; MSL The Practice 

Client / Brand: OLX Group Romania / Storia.ro 

Effie Award(s): Gold