Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Our mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. We stand for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across the world. Effie programmes are included in the Effie Index® and the Effie Case Database.
We're more than an awards show
The Effie Awards Europe are known by advertisers and agencies in Europe as the pre-eminent award in the industry.
It's not just about advertising
We see advertising as a subset within marketing. We celebrate marketing effectiveness, a domain that includes but isn’t limited to advertising.
We recognise all forms of marketing effectiveness
Whether full campaigns or unique efforts within a campaign, we recognise all forms of marketing that contribute to a brand’s success. Entries can be one or any combination of media or be for efforts where media did not play a role (e.g. loyalty program change, product innovation, customer experience, etc.) — any examples of work that demonstrate how a brand effectively tackled its objectives through their marketing programs.
We define 'effectiveness' broadly
We recognise all forms of effectiveness—awareness, sales, behaviour, etc. The determining criteria for measuring effectiveness is not whether one case had a sales goal vs. another with an awareness goal, but how challenging were their objectives, and the significance of the results achieved against those objectives. We do not provide a single definition of effectiveness.
We believe in teamwork
We recognise the teamwork needed to create an effective campaign. Entrants are required to credit all creative and strategic partners who contributed to the effort. The strongest case studies are those created via collaboration from all key contributors.
We celebrate diversity
We celebrate all who contribute to marketing effectiveness, without regard to race, religion, colour, age, sex, national origin, sexual orientation, gender identity or disability status. We are open to participation from companies of all types, all disciplines, and all sizes. We strive to create competitions that are representative of the industry.