Everything we do is designed to help marketers and their brands succeed. Our effectiveness platform gives marketing practitioners the tools and training they need to do great work - from smart leadership to inspiring insights and the largest, most prestigious marketing effectiveness awards in the world.
Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand. When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.
Since 1996, Effie Europe has been part of the global Effie family, recognising the ideas that truly work across the region.
Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally.
Effie Europe brings that mission to life by helping agencies and marketers across the region to shine, and build a culture of effectiveness that inspires and elevates the entire industry.
Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three to push the industry forward. Our offerings include Effie Effectiveness Explained training series that helps organisations build a culture of effectiveness, and how to use Effies as your framework for success; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; Effie Insights, a forum for industry thought leadership, featuring case studies and research pieces; and the Effie Index, which ranks the most effective companies worldwide.
We began in 1968 in New York City as an award to honour the most effective advertising. Today, we are the benchmark of marketing effectiveness globally with 60 international programs, covering 125+ markets. Effie programmes are included in the Effie Index® and the Effie Case Database.
Created in 1996, the Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) and bring together agencies and clients to spotlight the ideas that truly work across our region.
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AWARDING IDEAS THAT WORK ® 
