INSIGHTS
Refreshing the Legend: How Zlatý Bažant Radler Rode Back to Fame
Slovakia’s beer market has been in long-term stagnation, with radlers comprising 14% of total volume—a significant share compared to neighboring countries. Zlatý Bažant Radler 0,0, the original Slovak radler brand, had lost cultural relevance and faced a sharp four-year sales decline, competing against Birell, an aggressive, high-spending rival with 52% larger media budget. […]
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Unboxing modern brand building in the creator era
For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space. […]
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True ID Card
While makeup is often seen as a way to cover up, the research revealed something very different: 64% of makeup users under 25 — and 74% of NYXpm consumers — say they actually feel more themselves when wearing makeup. This powerful insight inspired the “True ID Card” campaign, which went viral and helped drive the strongest commercial results in the brand’s history. […]
Making Effectiveness Happen
There’s lots of talk around creating cultures of effectiveness, but what is in short supply is clear guidance on how to create them. Packed with applicable insights, tactics, and principles, the report is designed to help you make effectiveness happen within your teams. […]
The Creative Dividend
This report helps move advertising from a cost on the P&L, to an investment that pays back. The research introduces the Creativity Stack: five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising. […]
Effie Effectiveness Explained
Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]
Lay’s, a sacred and untouchable recipe…Until now
In their recent campaign, Lay’s turned one of Spain’s most sacred dishes – the traditional tortilla – into a recipe made with potato chips. A daring move that brought chips to the cultural table. […]
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Industrial Emissions Face Mist
Industrial emissions aren’t usually something you’d spray on your face. But Vattenfall proved otherwise. In partnership with Cara Delevingne, they bottled real emissions into a face mist.
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Hey Marketeers and Creatives, let AI do your dishes
I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. […]
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