Insights

INSIGHTS

Hey Marketeers and Creatives, let AI do your dishes

I’m an Executive Creative Lead @ Google Creative Works Northern Europe, but I come from an unusual background: I started my career in advertising as a coder, a Creative Technologist. Now, summing ~20 years of grind on exploring, experimenting and prototyping with emerging technologies to answer a question:  What stories and experiences does a given technology […]

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Where to settle

Helping people find a place to call home isn’t easy—especially when they’re fleeing war with little more than hope and a suitcase. The first version of Where to Settle gave Ukrainian refugees a way to compare cost of living across Poland—but it barely scratched the surface. […]

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Lost the Pot

Instant noodles are rarely known for honesty—and after the first launch was not so successful, they had every reason to hide. But instead of burying the past, Lost the Pot came back with a bold new flavour and an even bolder strategy: radical honesty. […]

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The Mermaid

The intimate health market is often clouded by stigma, leaving many women uncertain about common conditions like bacterial vaginosis (BV). Gyno-Canesbalance, an over-the-counter solution, needed a bold approach to break the silence and drive awareness. […]

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Creative Connections

Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention. Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI. Insights from 2024 winners […]

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Sweden (not Switzerland)

Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]

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SARDINIAN SOUL

Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]

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The results speak for themselves: New product sales increased +169%. IKEA Spain ranked #2 worldwide in new product sales. Over €1.5M worth of new products were sold in the first week.

Protected: How the T.R.A.I. INDEX Empowered Storia.ro to Lead Romania’s Real Estate Market

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How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign

IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]

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