INSIGHTS
Lost the Pot
Instant noodles are rarely known for honesty—and after the first launch was not so successful, they had every reason to hide. But instead of burying the past, Lost the Pot came back with a bold new flavour and an even bolder strategy: radical honesty. […]
The Mermaid
The intimate health market is often clouded by stigma, leaving many women uncertain about common conditions like bacterial vaginosis (BV). Gyno-Canesbalance, an over-the-counter solution, needed a bold approach to break the silence and drive awareness. […]
Creative Connections
Effie Awards Europe and Kantar have collaborated to bring you competitive insights on how the most effective advertisers win awards and their audiences’ attention. Building on our strategic insight partnership, Effie Awards Europe and Kantar have analysed 3 years of award-winning ads with Kantar’s fast, scalable creative effectiveness tool, LINK AI. Insights from 2024 winners […]
Sweden (not Switzerland)
Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]
SARDINIAN SOUL
Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]
Protected: How the T.R.A.I. INDEX Empowered Storia.ro to Lead Romania’s Real Estate Market
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How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
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Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
