INSIGHTS
Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden
In the spotlight: 2023 Silver Effie “Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden” Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Deals Stuck in Time CATEGORIES Silver Best of […]
“How VIF & DBB’s campaign #UnExaminable Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action”
In the spotlight: 2023 Double Gold Effie #Unexaminable: How VIF & DBB’s campaign Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME #Unexaminable CATEGORIES 2023 Best of Europe: […]
Transforming H&M’s business by placing search at the heart of the customer experience
In the spotlight: How Digitas transformed H&M’s business by placing search at the heart of the customer experience 2023 Silver Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Transforming H&M’s business by placing search at the heart of […]
Stop Endocrine Disruptors
In the spotlight: How Clovin Led the Charge Against Endocrine Disruptors in Household Chemicals 2023 Gold Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Stop Endocrine Disruptors CATEGORIES Positive Change: Environmental – Brands CLIENT Clovin S.A. LEAD AGENCY […]
Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI
In the spotlight: Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI 2023 Double Silver & Bronze Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Dogcation: How a travel agency got pet owners […]
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How a brand of mini stature beat the major players with cheesy humour
In the spotlight: How a brand of mini stature beat the major players with cheesy humour 2023 Gold Effie Winner Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME How a brand of mini stature beat the major players with […]
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The Secrets Behind Ideas that Work
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
Get inspired. Advice from the Jury Co-Chair.
Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Co-Chair: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK, to give you some advice, so you can focus on what matters most. […]
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Milka Tender Words
During the Covid pandemic Milka, one of the world’s most beloved chocolate brands was experiencing substantial losses despite the market of chocolate tablets growing. Moreover in 2021, as pandemic fatigue wore in, consumers spent less on chocolate and the category began to decline. Milka targeted Millennials to regain market share by reconnecting with this demographic […]
