Insights

INSIGHTS

CASE STUDY: KFC Crispy

After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand’s products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders. […]

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Kevin the Carrot - Aldi UK Christmas Commercial

CASE STUDY: KEVIN VERSUS JOHN

Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]

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Case Study: Børns Vilkår Empty Chairs

Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]

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Case Study: Stop Femicide!

Every year in Poland up to 500 women die as a result of domestic violence. This powerful campaign shines light on the many obstacles woman in Poland come across when trying to escape their abusers. With a very small budget, it became the best and most effective campaign in the history of all Polish feminist organisations. […]

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CASE STUDY: The Connected Island

The people of Arranmore, a remote Irish island, thought they would be the generation that would ‘turn off the lights’ after being decimated by emigration. Find out how Three changed their destiny and gave Arranmore a future. […]

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Advertising Europe: Effectiveness

In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]

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White Paper: CROSSING THE CHASM

This paper is the third in a series of whitepapers produced by the EACA in association with The Effectiveness Partnership – The Worst of Times, The Best of Times and The Road to Recovery – which outlined successful effectiveness strategies for recessionary and post-recessionary times respectively. […]

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Inside the Judges Room with Google

After months of judging sessions, dedicated deliberation and passionate debates, the 2022 Effie Europe season has come to an end with a virtual gala that saw many incredible European campaigns. We asked 4 Googlers to take us inside the judges’ room. […]

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Get inspired. Advice from the Jury Chairs.

Need some guidance & inspiration in crafting your entry? We’ve asked our Jury Chairs to give you some advice, so you can focus on what matters most. How do they define effective marketing? What should you avoid when writing your paper? What is the best piece of advice they can give you? […]

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