INSIGHTS
Sweden (not Switzerland)
Sweden, a country often overshadowed by larger tourism players, needed a unique strategy to increase international interest. The challenge was clear: despite its beauty, Sweden was often confused with Switzerland. […]
Effie’s Global BluePrint: Proven Paths to Success
In this report, we highlight the Gold and Grand Effie Award-winning campaigns from the Positive Change category over the last decade, presenting 10 key strategies that drive meaningful impact while strengthening brands. […]
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SARDINIAN SOUL
Ichnusa is Sardinia’s beloved beer, a symbol of the island’s culture and traditions. This case describes how Ichnusa carefully expanded its reach to the Italian mainland, using its authenticity and identity as the driving force behind a successful transformation into one of Italy’s favorite beer brands. […]
Protected: How the T.R.A.I. INDEX Empowered Storia.ro to Lead Romania’s Real Estate Market
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How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
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Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
“How VIF & DBB’s campaign #UnExaminable Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action”
The #UnExaminable campaign, developed by DDB Romania in collaboration with their client VIF (Victim for Families), aimed to eradicate the harmful practice of virginity testing in Romania. […]
Transforming H&M’s business by placing search at the heart of the customer experience
Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]
