INSIGHTS
How McCann Spain Revived IKEA’s Brand Perception with the ‘Trapped in the ’90s’ Campaign
IKEA Spain launched the “Trapped in the ’90s” campaign to raise awareness of its new product offerings and change the perception that it always has the same products. […]
How McCann Worldgroup Romania Transformed Mountain Rescue with Vodafone Discoverage
The “Vodafone Discoverage” campaign, created by McCann Worldgroup Romania, was a groundbreaking initiative launched by Vodafone. The campaign aimed to enhance the efficiency and effectiveness of mountain rescue operations using Vodafone’s 5G technology. […]
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Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden
The “Deals Stuck in Time” campaign, developed by NORD DDB Sweden for McDonald’s, aimed to counteract the increasing competition from MAX, a local fast-food chain in Sweden. […]
“How VIF & DBB’s campaign #UnExaminable Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action”
The #UnExaminable campaign, developed by DDB Romania in collaboration with their client VIF (Victim for Families), aimed to eradicate the harmful practice of virginity testing in Romania. […]
Transforming H&M’s business by placing search at the heart of the customer experience
Digitas faced the monumental challenge of revolutionizing H&M’s online presence, recognising its vulnerability in a surging e-commerce landscape. With a keen insight into the necessity for data-driven decision-making, Digitas embarked on a mission to overhaul H&M’s digital strategy from the ground up. […]
Stop Endocrine Disruptors
Clovin, a Polish producer of green household chemicals, recognized the urgent need to address the growing threat of endocrine disruptors (ED) in everyday products. […]
Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI
When surveys revealed that 48% of all Scandinavian pet-owners had refrained from travelling on vacation due to their pets, the travel company Spies knew they needed to do something to change this. […]
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How a brand of mini stature beat the major players with cheesy humour
When snack industry sales soared during the year of lockdown, one brand fell behind. Despite challenges, the campaign aimed to revive the nation’s love for Cheddar. […]
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The Secrets Behind Ideas that Work
Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]
