INSIGHTS
The Street of Life
Bulgaria has the lowest organ donation rate in the European Union, with only around 13 donations per year despite nearly a thousand people waiting for a life-saving transplant. Public awareness is extremely low, the topic is rarely discussed, and family consent is often withheld due to fear, uncertainty, and the absence of public dialogue. […]
HOW NOVA POST PACKED THE SKY
During the war in Ukraine, protecting the sky became one of the country’s greatest challenges. Every night, millions of Ukrainians faced the uncertainty of air attacks, while the Air Defense Forces needed additional resources and equipment to respond effectively. […]
Take care of your Froggu
In Poland’s highly competitive convenience retail market, Żabka operates in a category where brands are constantly fighting for attention, loyalty, and app engagement. […]
Get It Fixed
Scandinavia is a region with a strong do-it-yourself culture, shaped by high labour costs and a deep-rooted focus on home life. Consumers take pride in improving and repairing their homes themselves, making home improvement an important part of everyday life. […]
Vodafone Xmas campaign – The two rival toy store owners
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
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Making the everyday wonderful when the world turned anything but
The UK home and furniture market is highly competitive and fragmented, with brands constantly innovating to win market share in an increasingly digital and omnichannel retail landscape. Despite the market being worth £21 billion in 2014, no single player dominated, creating intense competition among retailers. […]
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Nissan Juke – Love-it or Love-to-hate-it
The European automotive market is becoming increasingly challenging. Tightening emissions and safety regulations continue to raise compliance costs, while support for electrification remains uneven across markets. […]
New Energy
Scania holds a strong position across Northern Europe, built on decades of trust in its powerful combustion engines. However, in the electric space, that legacy does not automatically carry over. Here, Scania starts on equal footing with its competitors. […]
The Don’t Die Bag
Slovakia is a small Central European country of 5.4 million people, where price sensitivity is particularly high, especially during Black Friday. Consumers expect deep discounts, and most brands respond with aggressive, urgency-driven messaging. The pharmacy sector is no exception. […]
