CASE STUDY: KEVIN VERSUS JOHN

Kevin the Carrot - Aldi UK Christmas Commercial

Traditionally, Christmas is a time when shoppers become less loyal, and so food retailers strive to hold onto their existing shoppers whilst enticing new ones so there should have been an opportunity to gain new footfall and increase penetration. Check out how a humble carrot usurped a national treasure to win the UK’s Christmas Ad crown. […]

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Case Study: Børns Vilkår Empty Chairs

Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]

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