In the spotlight: 2023 Silver Effie “Reviving Nostalgia: How Nord DBB ‘Deals Stuck in Time’ Campaign Reclaimed Mc Donald’s Value Perception in Sweden” Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Deals Stuck in Time CATEGORIES Silver Best of […]
In the spotlight: 2023 Double Gold Effie #Unexaminable: How VIF & DBB’s campaign Abolished Virginity Testing in Romania: A Campaign of Awareness, Advocacy, and Action Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME #Unexaminable CATEGORIES 2023 Best of Europe: […]
In the spotlight: How Digitas transformed H&M’s business by placing search at the heart of the customer experience 2023 Silver Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Transforming H&M’s business by placing search at the heart of […]
In the spotlight: How Clovin Led the Charge Against Endocrine Disruptors in Household Chemicals 2023 Gold Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Stop Endocrine Disruptors CATEGORIES Positive Change: Environmental – Brands CLIENT Clovin S.A. LEAD AGENCY […]
In the spotlight: Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI 2023 Double Silver & Bronze Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Dogcation: How a travel agency got pet owners […]
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In the spotlight: How a brand of mini stature beat the major players with cheesy humour 2023 Gold Effie Winner Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME How a brand of mini stature beat the major players with […]
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During the Covid pandemic Milka, one of the world’s most beloved chocolate brands was experiencing substantial losses despite the market of chocolate tablets growing. Moreover in 2021, as pandemic fatigue wore in, consumers spent less on chocolate and the category began to decline. Milka targeted Millennials to regain market share by reconnecting with this demographic […]
Since 2004, Talita, a non-profit organisation, has been helping women out of prostitution, pornography and human trafficking for sexual purposes and into a functioning life. Like most non-profits, Talita utterly depends on donations from the public. After years where the number of monthly donors was static, it was clear that Talita had to reach a broader audience to pursue its mission to help more women! […]
DAGOMA, a French SME wanted to make a place for itself in the 3D printer market for individuals. Although this technology is generating interest in France, the conversion rate was still low and far from the forecasts made 5 years ago. To address this issue, Dagoma changed its marketing claim from “with 3D printers create without limits” to “with the 3D printer give a second life to your objects.” […]
After years of stagnating performance in a highly competitive market, KFC France has managed to reverse the trend in under a year, boosting both its image and its business by focusing – and spotlighting – its investments on what makes the brand’s products so unique and tasty: the original crispy chicken recipe invented by Colonel Sanders. […]
