In their recent campaign, Lay’s turned one of Spain’s most sacred dishes – the traditional tortilla – into a recipe made with potato chips. A daring move that brought chips to the cultural table. […]
Read More… from Lay’s, a sacred and untouchable recipe…Until now
Entries for the prestigious 2025 Effie Awards Europe are officially open, welcoming the most effective marketing campaigns across the continent. Submit your work by the first deadline on 30 July or by the final cutoff on 10 September. Winners will be unveiled and celebrated at Effie Day, taking place in Brussels on 10 December. […]
Read More… from Effie Awards Europe 2025: We Are Open for Entries
Industrial emissions aren’t usually something you’d spray on your face. But Vattenfall proved otherwise. In partnership with Cara Delevingne, they bottled real emissions into a face mist.
[…]
Helping people find a place to call home isn’t easy – especially when they’re fleeing war with little more than hope and a suitcase. The first version of Where to Settle gave Ukrainian refugees a way to compare cost of living across Poland. […]
Instant noodles are rarely known for honesty—and after the first launch was not so successful, they had every reason to hide. But instead of burying the past, Lost the Pot came back with a bold new flavour and an even bolder strategy: radical honesty. […]
The intimate health market is often clouded by stigma, leaving many women uncertain about common conditions like bacterial vaginosis (BV). Gyno-Canesbalance, an over-the-counter solution, needed a bold approach to break the silence and drive awareness. […]
