Brussels, 22 October 2021: 50 campaigns have been shortlisted by the jury in the Effie Awards Europe 2021. The Effie Europe is an annual competition which rewards the most effective commercial communications campaigns in Europe and is the symbol of proven advertising effectiveness and a tribute to the client and agency partnership.
Among the 50 finalists, 34 were shortlisted in the general competition and 16 in the Best of Europe category. The final round for the general categories will take place on 2 & 3 November. The finalists come from a range of agencies from Belgium, Croatia, Czech Republic, Denmark, Greece, Finland, France, Italy, Latvia, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, The Netherlands, Turkey, United Kingdom and Ukraine. Click here to see the finalists.
This year’s jury is co-chaired by Claire Miller, Global Head of Strategy at the LEGO Agency, LEGO Group and Vincent Garel, Executive Vice President at TBWA\Groupe France.
‘’I am super excited to have been selected to be co-chair of this year’s Effie Awards Europe; working with a panel of diverse and talented individuals from around the industry. Looking forward to immersing myself in the strategic work and ideas from the last year and having those rich conversations and debates with my fellow judges.”, said Claire Miller.
"Effectiveness is the true test of what happens when the smartest communication strategies and the brightest creative ideas meet the real world. It is the only test that matters. Effectivenes is the best shortcut to define communication's ability to change the world by changing beliefs, attitudes and behaviors. I am thrilled to co-chair the 2021 edition of the Effie Europe, and I can't wait to discover how marketers and agencies have risen to the unique challenges of our time.", added Vincent Garel.
This year’s jury is composed of almost 90 industry professionals from more than 20 European countries and will determine 2021’s winners. Check out the jury members and their profiles here.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.
For further information, please contact Kasia Gluszak, Project Manager at [email protected].
Notes to Editors
About the Effie Awards Europe
Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged on the basis of effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Find us on Twitter and Facebook.
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.