Brussels, 3 May 2021: The Effie Awards Europe have announced the call for entries for the 2021 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year’s competition, Effie Europe has introduced new categories to better represent the marketing and business challenges that teams have overcome this year. They include a category for Gaming & E-Sports and Marketing Innovation Solutions, recognizing marketing’s role in creating business/product solutions and transforming customer experience.
To mark the numerous unexpected events of the past year, Effie created the Crisis Response / Critical Pivot category for brands that effectively pivoted their marketing programme or business activities in response to events such as Covid 19, Black Lives Matter, etc. A full list of categories, category definitions and entry materials are available here.
Judging takes place in two rounds. Round 1 takes into consideration the effectiveness based on the challenge, context & objectives, insigths & strategic idea, bringing the idea to life and results. During the Round 2, Jury meets to evaluate the finalists' cases, including the creative material.
This year’s jury will be co-chaired by a client and an agency leader: Claire Miller, Global Head of Strategy at Lego Agency, Lego Group and Vincent Garel, Executive Vice President at TBWA\Groupe.
‘’I am super excited to have been selected to be co-chair of this year’s Effie Awards Europe; working with a panel of diverse and talented individuals from around the industry. Looking forward to immersing myself in the strategic work and ideas from the last year and having those rich conversations and debates with my fellow judges.‘’, said Claire Miller.
Vincent Garel added: ‘‘Effectiveness is the true test of what happens when the smartest communication strategies and the brightest creative ideas meet the real world. It is the only test that matters. Effectivenes is the best shortcut to define communication's ability to change the world by changing beliefs, attitudes and behaviors. I am thrilled to co-chair the 2021 edition of the Effie Europe, and I can't wait to discover how marketers and agencies have risen to the unique challenges of our time.‘’
The final closing date is on 10 September. Winners will be officially announced at the Awards Gala in November. Deadlines & fees are available here.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Publishers’ Council, The European Interactive Digital Advertising Alliance (EDAA), Adforum.com & Viva Xpress Logistics.
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Notes to Editors
About the Effie Awards Europe
Introduced in 1996, the Effie Awards Europe were the first pan-European marketing communications awards to be judged on the basis of effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results. Effie recognises the most effective brands, marketers and agencies in Europe and is considered as global symbol of achievement, while serving as a resource to steer the future of marketing success. EFFIE® and EFFIE EUROPE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Find us on Twitter and Facebook.
The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.