How do you turn a 267-year-old brand from “no longer cool” into a double-digit growth machine? In the latest Marketing Factories, recorded at Dublin’s Gravity Bar, Guinness’ Global Category Director Grainne Wafer reveals the reset: social-first community, breaking brand rules, and turning rituals into recruitment – including the at-home Nitrosurge now in one in four Irish homes. […]
Read More… from From “No Longer Cool” to Double-Digit Growth
The pharmaceutical industry operates in a highly regulated environment, where communication with patients is restricted and engagement with healthcare professionals must follow strict compliance rules. […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the 2025 finalists. This year marks the most successful edition in Effie Europe’s history, with entries once again highlighting the industry’s evolving priorities. The Positive Change track drew a record number of entries – a clear sign of marketers’ continuous commitment to purposeful, sustainable impact. […]
Read More… from Effie Awards Europe Announces the 2025 Winners
Entries for the prestigious 2025 Effie Awards Europe are officially open, welcoming the most effective marketing campaigns across the continent. Submit your work by the first deadline on 30 July or by the final cutoff on 10 September. Winners will be unveiled and celebrated at Effie Day, taking place in Brussels on 10 December. […]
Read More… from Effie Awards Europe 2025: We Are Open for Entries
The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels last night. Outstanding entries were awarded the Gold Effie, Dentsu Creative Amsterdam scooped the Grand Effie and McCann Worldgroup got the Agency Network of the Year title. […]
Brussels, 30 October 2024: The Effies and the European Association of Communications Agencies have announced the finalists for the 2024 Effie Awards Europe. This year, a similar trend continues with a high volume of entries in the Positive Change track, reflecting the industry’s growing commitment to purposeful marketing and sustainability. Additionally, we are witnessing a renewed […]
Read More… from Effie Awards Europe Announces 2024 Finalists
