How do you turn a 267-year-old brand from “no longer cool” into a double-digit growth machine? In the latest Marketing Factories, recorded at Dublin’s Gravity Bar, Guinness’ Global Category Director Grainne Wafer reveals the reset: social-first community, breaking brand rules, and turning rituals into recruitment – including the at-home Nitrosurge now in one in four Irish homes. […]
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What happens when connectivity becomes a commodity and “everything is accessible, and it’s all the same”? In this episode of Marketing Factories, recorded at Deutsche Telekom’s Bonn HQ, CBO Ulrich “Uli” Klenke reveals how the world’s most valuable telecoms brand fights for love over indifference. […]
Read More… from Inside the Deutsche Telekom Marketing Factory
Roy Gardner, VP Brand Activation Europe at adidas, shares how the brand rebuilt itself from loss-making to leading, unpacking the strategy behind its shift back to brand, the thinking behind “You Got This,” and how adidas delivers “brilliance at speed” across 19 markets. […]
Staffan Ekstam (McDoland’s Sverige) and Petter Dixelius (NORD DDB STHLM) unpack how a brand liability became an award-winning campaign – and why the best ideas sometimes take five years to land. […]
Rob van Griensven, Global Digital Director at The Heineken Company shares how the 150-year-old family-owned company maintains its status as one of the world’s most creative brands. […]
Read More… from How Heineken Became the World’s Most Creative Brand
Ibrahim Khan, Global Vice President Marketing for Fanta at The Coca-Cola Company, offers an insightful look into the brand’s strategic transformation – recorded on the very day Fanta launched its first-ever gaming campaign. […]
Read More… from The 2-Year Process That Reviced an $18 Billion Icon
Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
Read More… from How Sound Became Magnum’s Most Valuable DBA?
