Inside the Deutsche Telekom Marketing Factory

What happens when connectivity becomes a commodity and “everything is accessible, and it’s all the same”? In this episode of Marketing Factories, recorded at Deutsche Telekom’s Bonn HQ, CBO Ulrich “Uli” Klenke reveals how the world’s most valuable telecoms brand fights for love over indifference.

From AI-first creativity and a decentralised “lions hunting” model to purpose that’s “not over, just different,” Uli unpacks how affinity and creativity are the only real moats left - and why his CEO’s mantra is simply: “Bring me awards.”