Marketing Factories: Inside P&G’s Brand-Building Machine

What if the secret to building stronger brands is letting go of control?

In the latest Marketing Factories episode, produced with REBORRN, host Dafni Prosalika sits down with Federica, P&G’s Chief Brand Officer for Europe, to explore how the marketing giant is reinventing brand building.

From consumer obsession and iconic campaigns to AI and the creator economy, discover what it takes to build brands that stay relevant without losing their identity.