Brussels, 29 October 2026: Europe’s most effective marketing ideas are on the shortlist. The European Association of Communications Agencies (EACA) and Effie Awards Europe have today revealed the finalists for the special 30th anniversary edition, following the most successful edition in the programme’s history.
This year’s shortlist celebrates the campaigns where bold creativity meets hard commercial results. It also signals where the industry is heading: the Positive Change and Sustained Success categories attracted the highest number of entries, reflecting marketers’ growing commitment to purposeful impact and long-term brand building.
Moderating the judging sessions for our Effie Awards Europe is like taking part in an effectiveness bootcamp - I love it!” says Charley Stoney, CEO, EACA. “I would like to express my enormous gratitude to the jury who, once again, have given us their time and lent their expertise to carefully consider every case entered. This year is even more special as the 30th Anniversary has certainly provided us with a bumper year of quality entries.”
Of the 132 finalists, 70 are shortlisted in the Best of Europe track, 31 in the multi-market categories, and 31 in the special categories - including Positive Change Effies, Civic Engagement and Democracy, Health Effectiveness and Decades of Sustained Success. The finalists represent agencies from Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, the Netherlands, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Türkiye, Ukraine and the United Kingdom. Check out the shortlist.
Almost 350 industry professionals from 33 countries contributed their time and insight to identify the most effective work of the year. This year’s jury was co-chaired by co-chaired by Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company, and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA. Discover the jury.
The winners - Grand, Gold, Silver and Bronze - will be revealed at the Effie Awards Gala on 3 December in Brussels.
The Gala is the highlight of Effie Day, a full-day celebration of creativity and effectiveness. The day opens with the Grand Effie Judging, followed by the Effie Conference, featuring leaders from PepsiCo, Google, Heineken, Le Pub, Škoda Auto, AMV BBDO, Kantar and more - plus special guest Chris Froome, four-time Tour de France winner, two-time Vuelta a España and Giro d’Italia champion, and two-time Olympic medallist.
In the evening, the Gala - hosted by News Presenter and Journalist, Méabh Mc Mahon, with special guest Colm O’Regan, comedian, radio broadcaster and best-selling author - will bring together Europe’s top agencies, brands and partners to celebrate the continent’s most effective ideas. Check out the agenda and book your seats.
The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Kantar (Strategic Insights Partner), Google (Programme Partner), REBORRN (Content Partner), PepsiCo, ACT Responsible and the Ad Net Zero.
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For further information, please contact Kasia Gluszak, Head of Effie Europe at kasia.gluszak@eaca.eu.
