Transforming H&M’s business by placing search at the heart of the customer experience

In the spotlight: How Digitas transformed H&M’s business by placing search at the heart of the customer experience 2023 Silver Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Transforming H&M’s business by placing search at the heart of […]

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Stop Endocrine Disruptors

In the spotlight: How Clovin Led the Charge Against Endocrine Disruptors in Household Chemicals  2023 Gold Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Stop Endocrine Disruptors CATEGORIES Positive Change: Environmental – Brands CLIENT Clovin S.A. LEAD AGENCY […]

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Harrison Steinhart from DDB Paris and Iva Bennefeld from Mondelez International to Co-Chair the Effie Awards Europe 2024

Brussels, 12 March 2024: Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe at Mondelez International will co-chair this year’s Effie Awards Europe. Since 2019, the Effie Europe Jury is co-chaired by a client and an agency leader. This collaborative approach aims to uphold the highest standards of […]

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Sandra Onofri, Věra Šídlová and Vincent Garel join the Effie Europe Steering Committee

Effie Awards Europe is thrilled to announce the addition of three esteemed marketing experts to its Steering Committee. Věra Šídlová from Kantar, Sandra Onofri representing Havas Germany, and Vincent Garel of TBWA\Group France bring with them a wealth of experience and a commitment to advancing excellence in marketing effectiveness across the continent. As part of […]

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Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

In the spotlight: Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI 2023 Double Silver & Bronze Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Dogcation: How a travel agency got pet owners […]

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How a brand of mini stature beat the major players with cheesy humour

In the spotlight: How a brand of mini stature beat the major players with cheesy humour 2023 Gold Effie Winner Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME How a brand of mini stature beat the major players with […]

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The Secrets Behind Ideas that Work

Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]

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