Launched in Romania in 2017, AQUA Carpatica Kids was the first bottled water specifically developed for children in its market. Sourced from the exclusive Băjenaru Spring, the water stands out for its exceptional purity, low sodium content and extremely low nitrate levels. Its child-friendly bottle, spill-proof cap and playful packaging were designed with young consumers in mind. […]
Nothing Cracks Like Magnum turned the brand’s iconic chocolate “crack” into the ultimate proof of its superior quality. At a time when rising cocoa prices were pushing competitors towards cheaper alternatives, Magnum chose not to compromise. […]
How did Żabka grow from a small Polish chain to 13,000+ stores across Europe? Jarosław Serednicki, Marketing & Digital Director at Żabka Polska, reveals the machine behind the growth: selling time, not products, building a super app with 11.3M users, and turning real behaviour into a media business with Żabka Ads. […]
Read More… from The Convenience Store That Sells You Time | Inside the Żabka Marketing Factory
In Latvia, alumni giving is not a cultural norm, yet for SSE Riga, alumni donations are essential to keeping scholarships available to students who need them. With a small, international alumni community, limited disposable income and no media budget, the school needed to find a new way to inspire alumni to give back. The campaign turned SSE Riga’s unique alumni network and its connection to Latvia’s business community into a powerful engine for philanthropy. […]
How do you turn a 267-year-old brand from “no longer cool” into a double-digit growth machine? In the latest Marketing Factories, recorded at Dublin’s Gravity Bar, Guinness’ Global Category Director Grainne Wafer reveals the reset: social-first community, breaking brand rules, and turning rituals into recruitment – including the at-home Nitrosurge now in one in four Irish homes. […]
Read More… from From “No Longer Cool” to Double-Digit Growth
Romania’s deodorant market is highly competitive and price-driven, with low brand loyalty and established players such as Nivea, Dove, STR8 and Old Spice. To drive growth and strengthen its position, Old Spice needed to connect with a new generation of consumers: Gen Z, aged 18-24. […]
EACA and Effie Europe have named Jamie Peate, former Global Head of Effectiveness and Retail at McCann, and Claire Miller, Global Head of Strategy Planning at The LEGO Group, as the winners of the EACA Legends of Effectiveness Award. […]
This publication explores how creative communication can turn intention into action and shape how issues are understood. Through cases and industry perspectives, it shows how strong ideas can change behaviour and strengthen brands, while making complex issues easier to understand and act on. […]
What happens when connectivity becomes a commodity and “everything is accessible, and it’s all the same”? In this episode of Marketing Factories, recorded at Deutsche Telekom’s Bonn HQ, CBO Ulrich “Uli” Klenke reveals how the world’s most valuable telecoms brand fights for love over indifference. […]
Read More… from Inside the Deutsche Telekom Marketing Factory
Bulgaria has the lowest organ donation rate in the European Union, with only around 13 donations per year despite nearly a thousand people waiting for a life-saving transplant. Public awareness is extremely low, the topic is rarely discussed, and family consent is often withheld due to fear, uncertainty, and the absence of public dialogue. […]
