Case Study: Børns Vilkår Empty Chairs

Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, they placed 500 empty chairs in front of the Danish parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment. […]

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Luc Wise

CEO and Co-founder of The Good Company, France Luc is the CEO and co-founder of The Good Company, one of France’s leading purpose-driven agencies. The Good Company is a certified B-Corp company, a “Benefit Corporation” by French law (cf. “Entreprise à mission”) and a proud donor to 1% for the Planet. Launched in 2019, The […]

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Laure Perramond

Global Commercial Communication Director at Michelin Currently in charge of marketing communication for the Michelin brand worldwide, Laure spent 22 years in marketing director positions, responsible for the consumer experience strategy, the establishment of influence for the Michelin Group in Europe in 2012 and some other activities within the Michelin Group . She followed an advertising […]

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