Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

In the spotlight: Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI 2023 Double Silver & Bronze Effie Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME Dogcation: How a travel agency got pet owners […]

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How a brand of mini stature beat the major players with cheesy humour

In the spotlight: How a brand of mini stature beat the major players with cheesy humour 2023 Gold Effie Winner Effie is about awarding ideas that work, educating about effective marketing and showcasing the best work to enhance learning in our industry. CAMPAIGN NAME How a brand of mini stature beat the major players with […]

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The Secrets Behind Ideas that Work

Effie Awards Europe and Kantar have collaborated to bring you critical insight into the key factors contributing to the success of award-winning advertising. Leveraging LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick. Download the guide […]

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Effie Awards Europe Announces 2023 Finalists

Brussels, 25 October 2023: The Effies and the European Association of Communications Agencies have announced the finalists for its 2023 Effie Awards Europe competition. This year, the Positive Change categories garnered the highest number of shortlisted entries, with brands being acknowledged for their commitment to promoting social and environmental good. Among the finalists, 40 were […]

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Věra Šídlová

Věra Šídlová Global Creative Thought Leadership Director – Kantar Věra’s passion for art and psychology seamlessly aligns with her professional focus on creative effectiveness. She is a seasoned professional specializing in shaping a broad range of global brands by helping them connect with their audiences in ways that deliver business results. At present, Věra works […]

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Geoffrey Ferlay

Geoffrey Ferlay Chief offer and Commercial Planning Officer, Northern & Eastern Europe – Kantar Chief offer and Commercial Planning Officer, Northern & Eastern Europe, 15 years’ experience helping marketers shape great brands and build effective content. Geoffrey oversees Kantar solutions in EMEA. He’s in charge of making sure marketers across Europe can access what Kantar […]

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