Netflix is one of the major global online streaming platforms. Their most successful show is Stranger Things. The plot pays homage to the most iconic films and references of the 80s. The task was to launch season 3 of Stranger Things, whose plot pays homage to the 80s. […]
Between March and April 2020, violences against children increased by 50%. Locked down with their abusers, children were almost trapped during this crisis. Association L’Enfant Bleu wanted to free their words in a secure and undercover way. […]
Sales at Isadore’s e-shop stagnated. The brand had to build not only higher awareness, but to generate a greater interest in the brand. How? Attack conservative category by new emotion, insightful humour of real everyday life of cyclists and make brand very distinctive. […]
Turkey will be a water poor in near future. And yet people waste like there is no tomorrow. Every year, we waste water equal to the size of a lake, on needless pre-rinsing. To save tomorrow’s water and start a movement Finish started an integrated water preservation campaign. […]
Drawing on a comprehensive dataset of EACA Effie Awards Europe winners from 2009 to 2018, we showed how successful premium brands not could not only weather recessionary storms, but even grow and thrive during the tough conditions of recession. […]
The new findings from the EACA’s Effectiveness Knowledge Centre of Effie Europe winners from 2008-2019 show that with the right growth strategy and using communications as an accelerator, premium brands can achieve growth in the toughest of times, as well as times of economic growth. […]
Read More… from White Paper: The Worst of Times, The Best of Times
Head of Strategy, Cheil UK Michael leads the strategy function for Cheil UK, heading up multi-disciplinary teams covering brand, experience and commerce domains. Originally hailing from the UK, Michael has lived in and learned from three different regions (Europe, APAC, and North America), and worked in-depth across all. With a background on both agency and […]
CEO, Ogilvy Italy Roberta, CEO of Ogilvy Italy since 2018. Previously, she gained extensive experience in some of the most important agencies in the WPP Group including Y&R (now VMLYR) and JWT (now WT). She then chose to further explore the world of digital and branded content by giving her own contribution to the growth of Condè Nast […]
Head of Strategy, Global Clients, Facebook – United Kingdom Shekhar leads strategy and thought leadership for Facebook’s Global Clients team, which includes the world’s largest and best marketers. His work involves helping clients and categories gain more success, helping them do better marketing, and helping marketing become better. Previously Shekhar spent 19 years at J […]
Head of Brand and Marketing Communication, A1 Hrvatska – Croatia Iva Ančić has more than 18 years of experience in marketing in international companies. Before joining A1 Hrvatska, she spent more than 16 years in the financial sector, mostly as a marketing director working on brand repositioning projects and campaigns, but also as a member […]
