The people of Arranmore, a remote Irish island, thought they would be the generation that would ‘turn off the lights’ after being decimated by emigration. Find out how Three changed their destiny and gave Arranmore a future. […]
In the sixth episode of Advertising Europe, Neal Davies (CEO, BBDO Dublin) and this year’s Effie Awards Europe jury representatives shed light on the issues around effectiveness in our industry and reflect on the Effie Awards Europe 2022 jury sessions. […]
This paper is the third in a series of whitepapers produced by the EACA in association with The Effectiveness Partnership – The Worst of Times, The Best of Times and The Road to Recovery – which outlined successful effectiveness strategies for recessionary and post-recessionary times respectively. […]
After months of judging sessions, dedicated deliberation and passionate debates, the 2022 Effie Europe season has come to an end with a virtual gala that saw many incredible European campaigns. We asked 4 Googlers to take us inside the judges’ room. […]
CEO and Co-founder of The Good Company, France Luc is the CEO and co-founder of The Good Company, one of France’s leading purpose-driven agencies. The Good Company is a certified B-Corp company, a “Benefit Corporation” by French law (cf. “Entreprise à mission”) and a proud donor to 1% for the Planet. Launched in 2019, The […]
Global Commercial Communication Director at Michelin Currently in charge of marketing communication for the Michelin brand worldwide, Laure spent 22 years in marketing director positions, responsible for the consumer experience strategy, the establishment of influence for the Michelin Group in Europe in 2012 and some other activities within the Michelin Group . She followed an advertising […]
Business Director Europe at Innocean Berlin Alessia is the Business Director on the Kia Europe Business at Innocean Berlin where she is responsible for handling the creation and the development of pan-European campaigns. With nearly 17 years of experience in advertising she started her career in a spin off consulting of Mercedes-Benz. Then she moved to […]
Strategy & Media Director at TRIAD Over last 10 years in marketing, Adam has worked with both local and global brands to achieve success in areas ranging from product launches, brand relaunches, commercial work all the way to sustainability topics and strategies. With his contribution, TRIAD has been named The Innovative Agency of the Year in […]
Brand Director at Modivo Natalia is a marketing executive with 18 years of professional experience. She had the opportunity to work both on the advisory and business side. Currently, she is responsible for Brand Marketing Department of international online footwear store (eobuwie.pl by Modivo). Previously, she led a marketing transformation team at Deloitte Digital and […]
Senior Brand Manager Chocolate at Mondelēz International Thomas is currently leading the Greek chocolate brand phenomenon – Lacta milk chocolate, the most-awarded and one of the most purposeful & loved brands in Greece – along with other chocolate brands of Mondelēz International in the Greek market. He has over 14 years of experience in marketing, […]
