Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database. […]
Read More… from The Creative Dividend: Advertising That Pays Back
British telecommunications company O2 operates in a highly competitive and increasingly commoditised market. It faces pressure from both sides: major network operators, which invest significantly more in media and share of voice, and lower-cost challenger brands, which compete aggressively on price. O2 must find new ways to justify its price premium and strengthen its brand credentials. […]
Past governmental initiatives had often been met with skepticism and mistrust, stemming from experiences with mismanagement and broken promises. Romanians commonly perceive state-backed environmental campaigns as bureaucratic, inefficient, or prone to corruption (GfK Romania, 2022). […]
Denmark is a seafaring nation with over 7,000 km of coastline, and no Dane lives more than 50 km from the sea. The ocean, fjords, and local waters are central to Danish identity — emotionally, culturally, and environmentally. Yet despite this close connection, the sea’s health has long been taken for granted. […]
The Effie Awards Europe is pleased to present the 2026 Steering Committee, composed of senior leaders from brands, agencies, and research bodies across the continent. This expert group will guide the programme through a landmark year, the 30th edition of the Effie Awards Europe, celebrating three decades of championing ideas that work. […]
We’re opening the nominations to join the Effie Europe jury.
Every year, hundreds of top industry leaders gather to decide Europe’s most effective marketing campaigns. Our Judges embody the full spectrum of marketing excellence—strategy, creativity, media, and beyond. […]
In Spain, crisps are more than a snack — they are part of social and cultural moments, from aperitifs to family gatherings. Between 2013 and 2023, per capita consumption of potato chips grew 150%, the fastest increase among all food categories, with the segment rising nearly 11% in value in 2023, especially driven by premium products. […]
Slovakia’s beer market has been in long-term stagnation, with radlers comprising 14% of total volume—a significant share compared to neighboring countries. Zlatý Bažant Radler 0,0, the original Slovak radler brand, had lost cultural relevance and faced a sharp four-year sales decline, competing against Birell, an aggressive, high-spending rival with 52% larger media budget. […]
Read More… from Refreshing the Legend: How Zlatý Bažant Radler Rode Back to Fame
For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space. […]
Read More… from Unboxing modern brand building in the creator era
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the 2025 finalists. This year marks the most successful edition in Effie Europe’s history, with entries once again highlighting the industry’s evolving priorities. The Positive Change track drew a record number of entries – a clear sign of marketers’ continuous commitment to purposeful, sustainable impact. […]
Read More… from Effie Awards Europe Announces the 2025 Winners
