Roy Gardner, VP Brand Activation Europe at adidas, shares how the brand rebuilt itself from loss-making to leading, unpacking the strategy behind its shift back to brand, the thinking behind “You Got This,” and how adidas delivers “brilliance at speed” across 19 markets. […]
Read More… from How adidas Engineered Its Comeback Through Brand
Staffan Ekstam (McDoland’s Sverige) and Petter Dixelius (NORD DDB STHLM) unpack how a brand liability became an award-winning campaign – and why the best ideas sometimes take five years to land. […]
Rob van Griensven, Global Digital Director at The Heineken Company shares how the 150-year-old family-owned company maintains its status as one of the world’s most creative brands. […]
Read More… from How Heineken Became the World’s Most Creative Brand
Ibrahim Khan, Global Vice President Marketing for Fanta at The Coca-Cola Company, offers an insightful look into the brand’s strategic transformation – recorded on the very day Fanta launched its first-ever gaming campaign. […]
Read More… from The 2-Year Process That Reviced an $18 Billion Icon
Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
Read More… from How Sound Became Magnum’s Most Valuable DBA?
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
Read More… from Vodafone Xmas campaign – The two rival toy store owners
The UK home and furniture market is highly competitive and fragmented, with brands constantly innovating to win market share in an increasingly digital and omnichannel retail landscape. Despite the market being worth £21 billion in 2014, no single player dominated, creating intense competition among retailers. […]
Read More… from Making the everyday wonderful when the world turned anything but
Entries are now open for the prestigious 2026 Effie Awards Europe, marking a special 30th anniversary edition and calling on the continent’s most effective marketing campaigns to step into the spotlight. Submit by 30 July for the first deadline or by 10 September for the final entry round. Winners will be revealed and celebrated at Effie Day in Brussels on 3 December. […]
The European Association of Communications Agencies (EACA) and Effie Awards Europe have revealed a top-tier line-up of marketing leaders joining the Grand Jury for the 2026 Effie Awards Europe. This elite panel will decide the Grand Effie Winner – the ultimate benchmark of marketing effectiveness. […]
Read More… from Powerhouse Jury Set to Crown the 2026 Grand Effie Europe Winner
The European automotive market is becoming increasingly challenging. Tightening emissions and safety regulations continue to raise compliance costs, while support for electrification remains uneven across markets. […]
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