Author: Kasia Gluszak
Posts by Kasia Gluszak
In One Sentence
In One Sentence
Fabian […]
How adidas Engineered Its Comeback
Roy Gardner, VP Brand Activation Europe at adidas, shares how the brand rebuilt itself from loss-making to leading, unpacking the strategy behind its shift back to brand, the thinking behind “You Got This,” and how adidas delivers “brilliance at speed” across 19 markets. […]
Effie Special: Turning Litter Into Loyalty
Staffan Ekstam (McDoland’s Sverige) and Petter Dixelius (NORD DDB STHLM) unpack how a brand liability became an award-winning campaign – and why the best ideas sometimes take five years to land. […]
How Heineken Became the World’s Most Creative Brand
Rob van Griensven, Global Digital Director at The Heineken Company shares how the 150-year-old family-owned company maintains its status as one of the world’s most creative brands. […]
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The 2-Year Process That Reviced an $18 Billion Icon
Ibrahim Khan, Global Vice President Marketing for Fanta at The Coca-Cola Company, offers an insightful look into the brand’s strategic transformation – recorded on the very day Fanta launched its first-ever gaming campaign. […]
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How Sound Became Magnum’s Most Valuable DBA?
Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
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Vodafone Xmas campaign – The two rival toy store owners
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
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Making the everyday wonderful when the world turned anything but
The UK home and furniture market is highly competitive and fragmented, with brands constantly innovating to win market share in an increasingly digital and omnichannel retail landscape. Despite the market being worth £21 billion in 2014, no single player dominated, creating intense competition among retailers. […]
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