Effie Special: Turning Litter Into Loyalty
Staffan Ekstam (McDoland’s Sverige) and Petter Dixelius (NORD DDB STHLM) unpack how a brand liability became an award-winning campaign – and why the best ideas sometimes take five years to land. […]
Author: Kasia Gluszak
Posts by Kasia Gluszak
How Heineken Became the World’s Most Creative Brand
Rob van Griensven, Global Digital Director at The Heineken Company shares how the 150-year-old family-owned company maintains its status as one of the world’s most creative brands. […]
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The 2-Year Process That Reviced an $18 Billion Icon
Ibrahim Khan, Global Vice President Marketing for Fanta at The Coca-Cola Company, offers an insightful look into the brand’s strategic transformation – recorded on the very day Fanta launched its first-ever gaming campaign. […]
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How Sound Became Magnum’s Most Valuable DBA?
Tobias Sparnaaij, Global Marketing Lead Masterbrand and Sticks Portfolio at Magnum & Bruno Yanagui Gomiero, Global Strategy Director at Lola MullenLowe, uncover what makes this serially-awarded Marketing Factory so effective. […]
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Vodafone Xmas campaign – The two rival toy store owners
The Hungarian telecommunications market is highly competitive, with only three major players – Vodafone, Yettel, and Telekom – locked in a long-standing battle where customer movement is limited and even small gains in market share are highly significant. […]
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Making the everyday wonderful when the world turned anything but
The UK home and furniture market is highly competitive and fragmented, with brands constantly innovating to win market share in an increasingly digital and omnichannel retail landscape. Despite the market being worth £21 billion in 2014, no single player dominated, creating intense competition among retailers. […]
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2026 Effie Awards Europe Open for Entries
Entries are now open for the prestigious 2026 Effie Awards Europe, marking a special 30th anniversary edition and calling on the continent’s most effective marketing campaigns to step into the spotlight. Submit by 30 July for the first deadline or by 10 September for the final entry round. Winners will be revealed and celebrated at Effie Day in Brussels on 3 December. […]
Powerhouse Jury Set to Crown the 2026 Grand Effie Europe Winner
The European Association of Communications Agencies (EACA) and Effie Awards Europe have revealed a top-tier line-up of marketing leaders joining the Grand Jury for the 2026 Effie Awards Europe. This elite panel will decide the Grand Effie Winner – the ultimate benchmark of marketing effectiveness. […]
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Nissan Juke – Love-it or Love-to-hate-it
The European automotive market is becoming increasingly challenging. Tightening emissions and safety regulations continue to raise compliance costs, while support for electrification remains uneven across markets. […]
Effie Awards Europe Unveils 2026 Jury for Landmark 30th Anniversary
Celebrating 30 years of marketing effectiveness, the European Association of Communications Agencies (EACA) and Effie Awards Europe are proud to unveil the distinguished jury for the 2026 competition. […]
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