Milka Tender Words

During the Covid pandemic Milka, one of the world’s most beloved chocolate brands was experiencing substantial losses despite the market of chocolate tablets growing. Moreover in 2021, as pandemic fatigue wore in, consumers spent less on chocolate and the category began to decline. Milka targeted Millennials to regain market share by reconnecting with this demographic […]

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Lucas Boudet

Lucas Boudet General Director – European Advertising Standards Alliance (EASA) Lucas Boudet is the Director General of the European Advertising Standards Alliance (EASA). EASA is the single authoritative voice on advertising self-regulation in Europe. It promotes high ethical standards in commercial communications by means of effective self-regulation. Before joining EASA in 2016, Lucas Boudet spent […]

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Sven Huberts

Sven Huberts President Experience – Dentsu Creative EMEA’s Sven joined dentsu international when he was still wearing short pants as the co-founder of Marvellous, one of the world’s most awarded creative-led mobile agencies. In his tenure of 10+ years at dentsu international & Isobar, Sven has held local market and regional management roles including Isobar […]

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Call Girls

Since 2004, Talita, a non-profit organisation, has been helping women out of prostitution, pornography and human trafficking for sexual purposes and into a functioning life. Like most non-profits, Talita utterly depends on donations from the public. After years where the number of monthly donors was static, it was clear that Talita had to reach a broader audience to pursue its mission to help more women! […]

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Ksenia Barton

Ksenia Barton Strategist – TikTok Ksenia Barton is an Effie Gold winner Strategist with over 15 years of experience in marketing. She currently leads Performance marketing at TikTok, EUI. Previously, Ksenia was a Strategist at TikTok Creative lab and at LEGO group, looking after brand, comms and creative strategy. She’s also led from the agency […]

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Julie Gill

Julie Gill Marketing Director, Mails & Parcels Division – An post Julie Gill is the marketing director for the mails and parcels division at An Post. Julie has worked in different commercial and marketing roles for over 20 years across different sectors including telecommunications and small business. Currently responsible for leading out on all customer […]

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Stephanie Thys

Stephanie Thys Marketing Director – Pringles Europe Stephanie Thys, the Marketing Director for Pringles Europe, brings a wealth of experience and expertise to the EFFIE Awards jury. With over 15 years in FMCG marketing across multiple markets, Stephanie’s passion and can-do attitude have elevated creative excellence and garnered numerous marketing awards for Pringles. Her strategic […]

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Klavdija Vidic

Klavdija Vidic Director of Marketing & R&D – Atlantic Grupa Klavdija Vidic is a highly experienced marketing professional, with more than 25 years of experience. Her professional journey initially began at the advertising agency Studio Pet (nowadays Publicis). However, her professional trajectory quickly shifted to the client side, driven by her desire to personally validate […]

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