Kasia Gluszak – Page 5 – Effie Awards Europe

Refreshing the Legend: How Zlatý Bažant Radler Rode Back to Fame

Posted on January 13, 2026 (March 4, 2026)

Slovakia’s beer market has been in long-term stagnation, with radlers comprising 14% of total volume—a significant share compared to neighboring countries. Zlatý Bažant Radler 0,0, the original Slovak radler brand, had lost cultural relevance and faced a sharp four-year sales decline, competing against Birell, an aggressive, high-spending rival with 52% larger media budget. […]

Unboxing modern brand building in the creator era

Posted on January 8, 2026 (January 8, 2026)

For the third year running, Kantar and Effie Awards Europe reveal the strategies behind Europe’s most effective and resonant campaigns, showing how marketers are navigating the challenges and opportunities of a fast-evolving co-creation space. […]

Effie Awards Europe Announces the 2025 Winners

Posted on December 11, 2025 (December 15, 2025)

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the 2025 finalists. This year marks the most successful edition in Effie Europe’s history, with entries once again highlighting the industry’s evolving priorities. The Positive Change track drew a record number of entries – a clear sign of marketers’ continuous commitment to purposeful, sustainable impact. […]

Effie Awards Europe Reveals the 2025 Finalists

Posted on October 30, 2025 (October 31, 2025)

True ID Card

Posted on September 3, 2025 (September 3, 2025)

While makeup is often seen as a way to cover up, the research revealed something very different: 64% of makeup users under 25 — and 74% of NYXpm consumers — say they actually feel more themselves when wearing makeup. This powerful insight inspired the “True ID Card” campaign, which went viral and helped drive the strongest commercial results in the brand’s history. […]

Making Effectiveness Happen

Posted on September 1, 2025 (September 1, 2025)

There’s lots of talk around creating cultures of effectiveness, but what is in short supply is clear guidance on how to create them. Packed with applicable insights, tactics, and principles, the report is designed to help you make effectiveness happen within your teams. […]

The Creative Dividend

Posted on August 25, 2025 (August 25, 2025)

This report helps move advertising from a cost on the P&L, to an investment that pays back. The research introduces the Creativity Stack: five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising. […]

Effie Europe Announces Its 2025 Grand Jury, Set to Choose the Most Effective Campaign In Europe

Posted on June 30, 2025 (June 30, 2025)

EACA and Effie Awards Europe have announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards Europe competition. This jury will determine the Grand Effie Winner, the highest honour recognising the most effective marketing campaign of the year. […]

Effie Effectiveness Explained

Posted on June 25, 2025 (June 25, 2025)

Gain exclusive tips and actionable insights on building a culture of effectiveness within your organisation. This practical training series shows you how to leverage the Effie framework to drive results, create standout entries, and boost your chances of winning. […]

2024 Global Effie Index Rankings Announced

Posted on June 5, 2025 (June 5, 2025)

Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning entries submitted across regional, national, and global Effie Awards competitions, this year’s Index continues to reflect the evolving landscape of impactful marketing. […]

Author: Kasia Gluszak

Posts by Kasia Gluszak