2023 Multimarket: Social Media

Letter Theft  

Summary: “2022: A   dampened first-half challenges HORNBACH to make the brand’s core “passion”   come alive in the most efficient way ever. The brand sets an example and transforms itself from a DIY store into a champion for creative rule-breaking because creativity has the power to change everything. This is staged as Europe’s biggest digital Scavenger Hunt: Missing letters from HORNBACH stores all over Europe demonstrate a fresh perspective on DIY projects. Successfully inserting HORNBACH into social feeds throughout Europe leads to commercial turnaround, increased brand awareness & image in key markets,” 

Creative and bold brand staging in the second half-year saves annual sales. 

Lead Agency(s): HeimatTBWA 

Client / Brand: Hornbach Baumarkt AG / HORNBACH

Effie Award(s): Bronze

Dogcation: How a travel agency got pet owners out travelling with a 627% ROMI

Summary: “The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. 

By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. 

Did it work? Kind of: 

75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%” Generated a 50 mio DKK sales lift (€6,7 mio) with a 627% ROMI.  

Lead Agency(s): Robert / Boisen & Like-minded 

Contributing Agency(s): Gobsmack Productions 

Client / Brand: Nordic Leisure Travel Group (Spies) 

Effie Award(s): Bronze