Snr Vice President - TBV Global
Damian Devaney is a leading business transformation executive, successfully championing profitable change in companies and cultures from fast moving consumer goods, telecommunication, manufacturing, packaging and sport.
Currently senior partner with TBVGlobal, and founder of DSquared, Damian was VP of marketing and communications at Smurfit Kappa, leading a differentiation strategy and organisation change initiative in 34 countries across 3 continents. The highly successful initiative delivered a significant sustainable increase in the company’s commercial and reputational performance.
Prior to that he was Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. Damian's experience also includes leading brand resurgence and growth by re-building consideration on Guinness and delivering commercial turnaround on the Coca-Cola portfolio and on Baileys.