Damian Devaney is a leading business transformation executive, successfully championing profitable change in companies and cultures from fast moving consumer goods, telecommunication, manufacturing, packaging and sport. ​

Currently senior partner with TBVGlobal, and founder of DSquared, Damian was VP of marketing and communications at Smurfit Kappa, leading a differentiation strategy and organisation change initiative in 34 countries across 3 continents. The highly successful initiative delivered a significant sustainable increase in the company’s commercial and reputational performance.​

Prior to that he was Marketing Director at O2 Ireland where he was responsible for all consumer & business products and services, marketing and communications. Damian's experience also includes leading brand resurgence and growth by re-building consideration on Guinness and delivering commercial turnaround on the Coca-Cola portfolio and on Baileys. ​