Franc is a creative lead at Google in France and has been working with top creative collaborators for more than a decade. He's led projects and collaborated with top agencies on a number of awarded campaigns for some of the biggest (and smallest) brands around the globe. With a driving passion for pushing creativity and innovation into new and relevant areas of culture. He has focussed his efforts of late onto how human insights, creativity and technology can help to reduce the impact consumers and brands are having on the climate crisis which continues to be a top global priority for today's world.